In 2018, Choice Hotels sought to update their Comfort Inn brand, and I worked with Narratively Creative to produce a graphic timeline for use in the press materials for the unveiling.
From the Choice Hotels press release:
“The brand's transformative journey began in 2012 with a review of all properties which resulted in the bold decision to exit more than 600 properties that were not up to increased brand standards. The brand then introduced Move to Modern, an initiative focused on property upgrades, and announced Comfort as the largest 100 percent smoke-free hotel brand in North America. Guests can expect all Comfort properties across the United States to have completed their renovations and updated their signage by the end of 2020. ”